Maria Nilla is one of those brands that seems to do everything right. Their whole philosophy seems to be “Do no harm” all their products are cruelty-free not tested on animals and vegan. Their brand identity is strong and clear so we only wanted to build upon that. We created a feel-good colorful factory around their color bomb temporary hair dye product.

We love to give ourselves some restrictions when doing a full CGI campaign. Here we said nothing can be straight everything needs to be round and curvy. It was a blast making this simulation and letting the process of CGI guide the result. We matched the music and sound-fx with a big band to compliment the soft candy atmosphere.

Look at the clay render at the bottom of this page for a more behind-the-scenes feeling whatever that means for CG.